Purpose, Target Audience and Advantages of Online Banking
Internet banking is the option that a bank offers. This is all done from the convenience of their own homes. Normally the customer would have to make a trip to the bank to do these transactions, but with the beginning of internet banking the ease of account operations for customers has increased dramatically.
Online banking was made for business men and business related people and also to make the banks job easier, however the younger half of the generation use it more than most people. The older generation tends mostly not to use it because the prefer to physically take the money to the bank and bank it. Use of internet banking has increased and a lot of the peopulation use it. 81% of people managed household finances using online banking at least once in the past 12 months. This statistic was taken from this site.
I am going to look at 2 banks and how they help their customers by allowing them to use online banking. The 2 banks I am going to look at are Barclays and Lloyds TSB:
Barclays
You will need a valid account that has been set up with the Barclays bank. Barclays set up an online service for their business customers but discovered it would be easier for the bank and the customer if online banking was available to everyone. Focusing mainly on their customers, they introduced it to their everyday customers which was a good idea because a lot of people were extremely happy with the new service provided. So barclays decided to carry it on and is has been very successful. They sent questionnaires to their customers by email and the majority of the results say that the factor that was most liked about internet banking is that it was so quick and easy to do and that it was really convenient.
Advantages
Some of the Advantages of internet banking barclays state is as follows:
24 hour services means that at any time of the day that a customer may need access to their account and they cant wait until the next day then they can transfer money to any place they want.
Online banking allows the bank to be greener because they will not use as much paper, instead their clients can check their statements in their online account.
There is a factor of geographical convenience because you can check your account statements anytime anywhere in the world as long as you have access to internet. You dont need to go to or be anywhere near a branch to check it.
Lloyds TSB
Like Barclays you need a valid and current account to be able to access it via the internet. Lloyds were one of the last banks to introduce internet banking, however they introduced it to both their business customers and also general customers at the same time. Lloyds saw it be popular amongst other banks and thought it to be a good idea to offer the same king of service to their customers.
Advantages
The advatages that Lloyds claim that online banking applies to are:
Funds are transferable and you dont even need to go into a Lloyds branch. You can do it from the comfort of your own home and you can use your own home computer or laptop. Also you can schedule automatic monthley payments from your online account.
You can make loan applications from your online account as well. With this the account will work out wether you are elligable to be given a loan or mortgage. You can buy and sell stocks and shares or even open or close with minimal effort on the customers behalf.




